From Challenge to Campaign to Verified Purchase

Ideas That Move Products. Execution That Moves Brands.

TPG designs and executes verified shopper promotions, rewards, receipt validation, retail activation, and loyalty programs that convert engagement into measurable purchase behavior.

Start With a Challenge Explore Capabilities
Shopper strategy before software Retail-ready execution Verified purchase mechanics Fraud-aware program design
Challenge
Idea
Activation
Purchase
Reward
Growth

Trusted Across Shopper Promotion Programs

National programs created and executed across leading consumer brands, healthcare, food, beverage, pet, beauty, and household categories.

Tide
Pampers
Pedigree
BinaxNOW
JUNKLESS
Philadelphia
Monster Energy
Jack Link's
Children's Tylenol
Children's Motrin
Excedrin
Aveeno Baby
L'Oréal
Kellanova
Dramamine
Dove Men+Care
Tide
Pampers
Pedigree
BinaxNOW
JUNKLESS
Philadelphia
Monster Energy
Jack Link's
Children's Tylenol
Children's Motrin
Excedrin
Aveeno Baby
L'Oréal
Kellanova
Dramamine
Dove Men+Care

Built for programs where the details have to work.

TPG brings strategy, technology, retail mechanics, participant support, and fulfillment into one accountable execution model.

Purchase Proof

Validate real shopper action

Receipt, receiptless, barcode, and eligibility logic help tie rewards to confirmed behavior.

Retail Reality

Design for where shoppers buy

Programs can flex by retailer, UPC, offer value, timing, rules, and channel.

Program Care

Own the work end to end

Consumer experience, fraud controls, support, reward delivery, and reporting stay connected.

Start With a Challenge

Bring Us the Business Problem.
We'll Map the Program.

Describe the barrier you need to solve. TPG will shape it into a practical promotional direction, then map the mechanics, capabilities, and execution path needed to bring it to market.

On screen
Strategy Preview
By email
Program Direction
Concept Summary
Capability Map
Describe your challenge — TPG will map the route from idea to verified purchase.
Private label is taking share Need to drive trial Increase repeat purchase Need retailer support Convert engagement into sales Reward loyalty members Need first-party shopper data
This can take up to 7-10 minutes to create.
Would you like to wait here while TPG builds the strategy, or would you prefer to receive the completed proposal by email when it is ready?
Capabilities

Start With the Problem.
Find the Right Capability.

Every TPG capability maps to a shopper or retail barrier: trial, verification, repeat purchase, loyalty, fraud control, retailer support, or measurable conversion.

Need to drive trial?
Digital Offers
Secure incentives that move shoppers from awareness to purchase.
Click to learn more →
Digital Offers
Targeted digital incentives delivered through mobile, email, QR, NFC, or retailer-specific programs.
Helps solve: Trial and purchase conversion.
Example: JUNKLESS mobile Barcode Buck$ offer.
View Details →
Need retail action?
Barcode Buck$
UPC-specific digital incentives built for secure retail action.
Click to learn more →
Barcode Buck$
Secure digital offers configurable by product, retailer, offer value, timing, and program rules.
Helps solve: Trial, loyalty, repeat purchase, brand defense.
Example: P&G Good Everyday / Tide Barcode Buck$.
View Details →
Need to defend loyalty?
Dynamic Price Protection
Let offers flex as shelf prices move while protecting the brand's price position.
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Dynamic Price Protection
A Barcode Buck$-powered pass that helps shoppers hold a predictable net price within brand-funded rules.
Helps solve: Private-label switching and price sensitivity.
Example: Price Protection Pass for UPC-level brand defense.
View Details →
Need proof of purchase?
Receipt Validation
Fast, accurate purchase verification at national promotion scale.
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Receipt Validation
AI-assisted receipt review with fraud controls and shopper intelligence at promotion scale.
Helps solve: Purchase verification and fraud.
Example: National purchase-validated campaigns.
View Details →
Need cash back?
Cash Rebates
Verified purchase rebates paid via PayPal, Venmo, or prepaid card.
Click to learn more →
Cash Rebates
PayPal, Venmo, prepaid Visa, ACH, or check — every cash rebate tied to a verified purchase.
Helps solve: Conversion and post-purchase engagement.
Example: Try Me Free and mail-in rebate programs.
View Details →
Need to motivate consumers?
Rewards
Gas Cash®, Movie Cash®, gift cards, travel, and thousands more.
Click to learn more →
Rewards
Exclusive TPG rewards, national gift cards, digital incentives, and custom reward experiences.
Helps solve: Consumer motivation and engagement.
Example: Gas Cash® and Movie Cash® with qualifying purchase.
View Details →
Need repeat purchase?
Loyalty Programs
Enterprise programs built around repeat purchase and engagement.
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Loyalty Programs
Enterprise loyalty programs built around verified purchase behavior and meaningful rewards.
Helps solve: Loyalty participation and repeat purchase.
Example: Costco + P&G and Publix Stocking Spree.
View Details →
Need engagement?
Sweepstakes & Games
Create excitement through prizes and gamified mechanics.
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Sweepstakes & Games
Sweepstakes, instant win, mystery-value rewards, Golden Ticket offers, and promotional game mechanics.
Helps solve: Engagement, awareness, trial, and excitement.
Example: Golden Ticket Mystery Reward.
View Details →
Need retailer support?
Retail Activation
Connect shopper engagement to purchase at retail.
Click to learn more →
Retail Activation
NFC, QR, in-store displays, retailer media, text-to-engage, and social-to-store activation.
Helps solve: In-store conversion and retailer support.
Example: Excedrin Migraine at Walmart.
View Details →
Need to protect budget?
Program Integrity
Protect promotional budgets from misuse and abuse.
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Program Integrity
DRVS® receipt-fraud protocols plus eligibility rules, participation limits, and validation logic built into the program.
Helps solve: Fraud, duplicate participation, invalid claims.
Example: DRVS® multi-engine, forensic, and velocity controls.
View Details →
Need instant validation?
Receiptless Validation (Shop Verify)
Verify purchases instantly at the point of sale — no receipt required.
Click to learn more →
Receiptless Validation
Serialized mobile barcode validation at checkout. No receipt upload, no submission flow.
Helps solve: Participation drop-off, fraud, and receipt manipulation.
Example: Dr Pepper, Sunkist, Pringles purchase-verified reward programs.
View Details →
Need to connect physical to digital?
TAP™ NFC Experiences
Turn packaging, displays, and retail into instant digital experiences with a tap.
Click to learn more →
TAP™ NFC Experiences
Connect physical touchpoints to digital experiences. No app, no registration — just tap and engage.
Helps solve: Engagement, education, loyalty, and purchase.
Example: Tap-to-unlock offers from shelf and packaging.
View Details →
Need to prove what worked?
Data, Analytics & Personalization
SKU-level attribution and full basket-level analytics on every purchase.
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Data, Analytics & Personalization
First-party purchase intelligence — SKU-level attribution, full-basket visibility, adaptive personalization, and real-time reporting.
Helps solve: Measurement, attribution, and personalization.
Example: Share-of-basket and competitive-switching insight.
View Details →
All programs include full reporting, participant support, and performance management.
TPG also builds channel incentive programs for distributors, agencies, and trade partners. Explore →
How We Work

Diagnose. Strategize. Execute.

Most promotional vendors start with their platform. TPG starts with your business problem — then designs and builds everything required to solve it.

Phase 1 · Diagnose
Find the Real Barrier
We analyze category dynamics, competitive pressures, pricing gaps, and purchase behavior to identify what's actually blocking growth — not just the surface symptom.
Phase 2 · Strategize
Build the Right Program
We translate diagnosis into a purpose-built strategy — often reframing the problem itself. Every program is designed for the specific challenge, not drawn from a template library.
Phase 3 · Execute
Deliver It End to End
We bring the strategy to life across every layer — consumer experience, retail activation, AI-validated purchases, secure reward delivery, fraud controls, and performance reporting.
Inside the Execute Phase
Consumer Experience
Retail Activation
AI Validation
Reward Delivery
Fraud Controls
Reporting
The idea starts it. Trusted execution — across every layer — delivers the outcome.
Why TPG

The Strategy of a Partner.
The Control of an Operator.

Most vendors lead with a platform. TPG leads with the shopper challenge, then owns the program details that make the promotion real at retail.

Strategy Before Software
We start with the business barrier, then decide the mechanics, validation method, reward structure, and channels that fit the challenge.
Behavioral Engineering
Programs designed to change long-term purchase patterns — not just generate a one-time transaction or a single engagement moment.
Pay for Verified Outcomes
Brands invest against actual, validated purchases — not reach, impressions, or estimated engagement. Every reward is tied to a confirmed transaction.
Full-Stack Ownership
From the consumer-facing experience to retail activation, AI validation, reward delivery, and reporting — TPG designs, builds, and runs the complete program.
Programs & Case Studies

Ideas Brought to Life.
Results Built at Retail.

TPG has helped brands and agencies build shopper programs across loyalty, digital offers, retail activation, healthcare, sweepstakes, trial, repeat purchase, and purchase-validated rewards.

🏆 Cannes Lions 2025 — Grand Prix, Creative Commerce
2B+ earned media impressions.
SC Johnson / Ziploc®
Ziploc® Preserved Promos
Consumers "preserved" expired food coupons by uploading them at PreservedPromos.com — and TPG turned each one into a fresh Barcode Buck$ reward or Venmo rebate worth up to $4. +5% sales lift, +14% new buyers, 49%+ redemption.
Objective
Turn unused promos into fresh sales and brand relevance
Mechanic
Upload expired promo → Barcode Buck$ / Venmo rebate
Channel
National · 80+ retailers · 65,000+ doors
Capabilities
Barcode Buck$, Cash Rebates, validation, analytics
Want the full story?See how preservation became an award-winning commerce campaign.
Read full case study
Featured Case Study — Coca-Cola × Walmart Exclusive
A turn-key program built to drive basket growth for America's 250th.
Coca-Cola / Walmart · Summer 2026
Celebrating America. Only at Walmart.
Collectible state-specific America 250 Mini Cans, a frictionless "Sip. Redeem. Celebrate." receipt-to-reward journey, and tiered limited-edition merch — engineered for scarcity and multi-unit velocity, and managed end-to-end by TPG.
Objective
Drive basket growth and cultural resonance for Summer 2026
Mechanic
Receipt-validated tiered rewards — buy 1–3 packs to unlock pin, tee, or hat
Channel
Walmart in-store & Walmart.com exclusive
Capabilities
Purchase validation, reward fulfillment, turn-key management, omni-channel media
Featured Execution - Excedrin at Walmart
NFC shelf activation with weather-aware digital offers.
Haleon / Excedrin
Turning a Walmart display into a compliance and engagement engine.
A dual-purpose NFC activation used tap location to confirm display execution, deliver migraine-trigger education, connect to local weather forecasts, and issue a secure Barcode Buck$ offer.
Objective
Compliance, engagement, and purchase motivation
Mechanic
NFC display tap / Weather context / Barcode Buck$
Channel
Walmart in-store
Capabilities
Retail activation, digital offers, secure incentive delivery
Want the full story?See how NFC tap location supported compliance, weather-aware engagement, and Barcode Buck$ redemption.
Read full case study
Sports Activation - Barcode Buck$ - Kroger
59% increase in fan participation.
Cheez-It / Mars Snacking
Cheez-It Threez-It
A live Indiana Fever three-point milestone triggered a mobile fan experience, secure verification, Barcode Buck$ reward delivery, and free Cheez-It redemption at Kroger.
Objective
Turn sports excitement into retail action
Mechanic
Arena QR / Mobile verification / Barcode Buck$
Channel
Indiana Fever arena to Kroger
Result
2X typical industry conversion rates
Browse more case studies by capability
Barcode Buck$ Sweepstakes & Games Receipt Validation Cash Rebates Data & Analytics TAP™ NFC
Pampers Loyalty
Loyalty / Repeat Purchase
Abbott / BinaxNOW
Healthcare / Digital Offer
Philadelphia Try Me Free
Kraft Heinz / Rebate
Monster Energy / Jack Link's
Cross-Brand Promotion
Children's Tylenol / Motrin
Healthcare / Retail Activation
L'Oréal Sweepstakes
Sweepstakes Platform
Kellanova Sweepstakes
Promotion Engine
+ More programs across
brands & categories
Signature Capability

Barcode Buck$: Secure Digital Offers Built to Drive Retail Action

UPC-specific digital incentives that help brands connect engagement to measurable purchase behavior while reducing fraud, misuse, stacking, and unauthorized redemption.

  • Configurable by UPC, retailer, offer value, timing, and program rules
  • Supports trial, loyalty, retailer-specific offers, brand defense, and repeat purchase
  • Connects shopper engagement to measurable retail action
  • Designed with validation and promotional integrity controls
Explore Barcode Buck$
TPG Rewards · Barcode Buck$
$5.00
OFF qualifying purchase
On any Tide PODS qualifying product (75ct+)
4 8 0 1 0 0 3 2 4 6 7 8 9
Valid at Walmart · Kroger · Target · CVS
Retail Network

Connected Where It Counts

Digital offers designed for the places consumers already shop.

TPG supports programs across major grocery, mass, drug, dollar, club, and online retail environments. Programs can be configured by retailer, channel, product, UPC, offer value, timing, participation rules, and validation method.

Our Retailer Partners

Retail-compatible promotional programs activated across leading shopping environments.

Walmart
Kroger
Albertsons
Safeway
CVS
Walgreens
Dollar Tree
Family Dollar
Dollar General
Food Lion
Fred Meyer
Ralphs
Giant
Walmart
Kroger
Albertsons
Safeway
CVS
Walgreens
Dollar Tree
Family Dollar
Dollar General
Food Lion
Fred Meyer
Ralphs
Giant
Walmart
Walmart.com
Kroger
Albertsons
Safeway
CVS
Walgreens
Dollar Tree
Family Dollar
Dollar General
Food Lion
Fred Meyer
Ralphs
Giant
Sam's Club
Costco
Amazon
Ahold Delhaize

Have a Challenge — or a Promotion to Build?

Whether you need a specific capability or are looking for the right promotional idea, TPG can help create the program and execute the details required to move products and strengthen brands.

Start With a Challenge Explore Capabilities
Speak With an Expert
Building your strategy
While you wait — see how TPG brings promotional ideas to life

Please be patient. We’re working on your solution.

TPG is analyzing your challenge, matching it to relevant promotional mechanics, and preparing a strategy grounded in real execution capabilities.

Analyzing your challenge and building your strategy Est. 3:00 remaining
Every recommendation is grounded in TPG's actual execution capabilities — not generic AI output. Cancel ×
Strategy Preview Ready
Multi-Brand Defense Portfolio

Protect category share by rewarding brand loyalty at the point of purchase. A Barcode Buck$ incentive program designed to keep shoppers choosing branded products over private-label alternatives — across the retailers where the threat is greatest.

Barcode Buck$ Purchase Validation Retailer Rules Wallet Engagement
Your complete strategy is ready.
Your contact details and business challenge have been captured with this request. If you selected email delivery, TPG will send the completed strategy to your approved business email.
Email delivery is available when selected before generation.