Consumer Engagement Technologies

Every Product Is a Touchpoint

Turn packaging, displays, direct mail, and retail environments into interactive digital experiences that drive engagement, education, loyalty, and purchase behavior.

Consumers increasingly expect immediate access to content, offers, rewards, and information. TAP™ bridges the physical and digital worlds — letting consumers instantly access branded experiences with a simple tap of their phone.

No app downloads No registration No instructions Just tap & engage
Connected
Tap Here
Powered by TAP™
Instant Experience
Your Reward
$5 Off
Unlocked with a tap
Claim Now
1 Tap
To launch a branded experience
0 Apps
No download, no registration
100%
Measurable engagement
Any
Package, display, or environment
What Can a Tap Unlock?

One Tap. Endless Possibilities.

A single tap can launch whatever the moment calls for — a reward, a lesson, an entry, a purchase.

🎁
Instant Rewards
Deliver offers, incentives, and promotions the moment a consumer taps.
📖
Product Education
Provide product information, usage tips, and rich brand content.
Loyalty Enrollment
Let consumers join loyalty programs instantly — no forms to hunt for.
🎯
Sweepstakes Entry
Connect consumers directly to promotional and prize experiences.
📦
Sampling Programs
Distribute and track sampling campaigns with measurable engagement.
🏬
Retail Activations
Transform in-store displays into interactive consumer experiences.
🛒
Mobile Commerce
Drive consumers directly to purchase opportunities in a tap.
Personalized Content
Deliver dynamic experiences shaped around campaign objectives.
Where TAP™ Can Be Used

Anywhere a Consumer Meets Your Brand

If a consumer can touch it, TAP™ can make it interactive.

📦
Product Packaging
🛍️
Shelf Displays
🪧
Retail Signage
✉️
Direct Mail
🧴
Sampling Programs
🎪
Event Activations
🎤
Tradeshow Materials
🏟️
Sports & Sponsorship
📰
Print Advertising
📄
Product Literature
How It Works

From a Tap to an Insight

Five simple steps — invisible to the consumer, powerful for the brand.

1
📦
Physical Touchpoint
Packaging, display, or mailer carries TAP™.
2
👆
Consumer Taps
A simple tap of their phone — nothing to download.
3
📱
Experience Opens
A branded digital experience launches instantly.
4
💬
Consumer Engages
They claim, learn, enroll, enter, or buy.
5
📊
Brand Captures Insights
Every interaction becomes measurable data.
Real-World Applications

Built on How Brands Already Activate

TAP™ extends the programs TPG runs every day — now triggered by a single tap.

🏬
Retail Programs
Shelf to Offer
Connect shoppers to offers and promotions directly from shelf displays — at the exact moment of decision.
📦
Product Packaging
The Package That Talks Back
Deliver education, loyalty enrollment, and rewards directly from the package the consumer already holds.
🧴
Sampling Campaigns
Trials You Can Measure
Convert product trials into measurable engagement opportunities and first-party data.
❤️
Health & Wellness
The Right Content, On Demand
Provide condition-specific content, education, and offers exactly when consumers need them.
🎪
Event Experiences
Live, Interactive Engagement
Create interactive consumer engagement at live events and sponsorship activations.
🔗
More Than a Mechanic
A Smarter Way to Connect
Every tap turns a physical moment into a measurable relationship with your consumer.
Why Brands Choose TAP™

Simple for Consumers. Powerful for Brands.

🚫
No Friction
Consumers simply tap and engage. Nothing to download, nothing to learn.
Immediate Access
Content and experiences launch instantly the moment a consumer taps.
📊
Measurable Engagement
Track interactions and campaign performance across every touchpoint.
🧩
Flexible Deployment
Works across packaging, retail, events, direct mail, and more.
Case Studies

TAP™ NFC in Action

Retail Activation · Haleon
Excedrin at Walmart
An NFC shelf tap confirmed display compliance and launched weather-aware education plus a secure Barcode Buck$ offer.
Read the case →
More TAP™ NFC
case studies coming soon

Turn Every Physical Touchpoint Into a Digital Experience

See how TAP™ helps brands create seamless consumer engagement through the power of a simple tap.

Explore TAP™ NFC Experiences Back to TPG Home