Data, Analytics & Personalization

See the Whole Basket — Not Just the Redemption.

Every verified purchase becomes first-party intelligence. TPG delivers SKU-level attribution and full basket-level analytics — so you know exactly what your promotion drove, and everything else in the cart.

✓
SKU-level attribution tied to a verified, qualifying purchase
✓
Full basket visibility — cross-category and competitive items
✓
Personalized, adaptive offers driven by real purchase behavior
✓
Real-time reporting throughout the life of the program
TPG Basket Intelligence
Verified Purchase
Your Brand · SKU #074…19$18.99 Attributed
Competitor · same category$12.49 Captured
Milk, 1 gal$4.29
Bananas, 2.3 lb$1.61
Paper towels, 6 ct$9.97
Basket total$47.35
Your SKU Share
40% of basket
Category Spend
$31.45
Competitive Item
Detected
Retailer
Confirmed
SKU-Level
Attribution on every qualifying purchase
Full-Basket
Visibility into the entire cart
1st-Party
Verified purchase data you own
Real-Time
Reporting throughout the program
What You Get

Four Layers of Purchase Intelligence

From the single SKU you promoted to the full cart it traveled in — and the personalized next offer it informs.

SKU-Level Attribution

Tie every reward to the exact product that earned it. Validated line-item data confirms which SKU, size, and quantity drove the response — no guessing, no modeled estimates.

Down to the line item

Basket-Level Analytics

See the whole cart, not just your item. Capture basket size, cross-category spend, complementary products, and competitive items purchased alongside your brand — the full picture of the trip.

Full-cart visibility

Personalization & Adaptive Offers

Turn behavior into relevance. Real purchase signals power tailored follow-up offers, reload mechanics, and next-best rewards — so the next incentive fits the shopper, not the segment.

Behavior-driven

Real-Time Reporting

Watch the program as it runs. Live dashboards track participation, attribution, retailer and SKU performance, and basket trends — visibility while you can still act on it, not after.

Live dashboards
Basket-Level Analytics

Your Promotion Drove a Purchase. What Else Was in the Cart?

Redemption counts tell you a reward was claimed. They don't tell you what the shopper actually bought around it. TPG reads the full basket — so you can prove incremental lift, spot competitive switching, and find the cross-category opportunities hiding in every trip.

  • ✓Basket size & composition — total spend and every category in the cart
  • ✓Competitive presence — when a rival brand is bought alongside yours
  • ✓Cross-category affinity — what your buyers reach for next
  • ✓Share of basket — how much of the trip your brand owns
Your brand40%
Same category (incl. competitor)26%
Complementary categories22%
Everything else12%
Illustrative share-of-basket breakdown from verified purchase data.
Dimensions of Insight

Everything a Verified Purchase Reveals

Each validated transaction generates intelligence brand teams cannot get from redemption counts alone.

Product Performance
SKU-level redemption showing which products drive participation.
Basket Composition
Full-cart contents, basket size, and total trip spend.
Competitive Presence
Rival and category items bought alongside your brand.
Retailer Performance
Where purchases happen, by account and channel.
Geographic Trends
Participation and redemption by region, DMA, and market.
Purchase Frequency
Repeat behavior, high-frequency buyers, and lapsed shoppers.

Most platforms count redemptions.
TPG reads the whole basket.

Anyone can tell you an offer was claimed. The value is in everything around it — the competitive switch, the cross-category buy, the share of the trip your brand actually won. That's first-party purchase data you own, tied to a verified transaction.

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SKU-level attribution, not modeled estimates
✓
Equal visibility into the full purchase journey
✓
Competitive & cross-category capture
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First-party data the brand keeps
Case Studies

Data & Analytics in Action

🏆 Cannes Grand Prix · SC Johnson
Ziploc® Preserved Promos
Every validated submission generated first-party purchase and redemption data across 83+ retailers and 85,000+ doors.
Read the case →
More data & analytics
case studies coming soon
Explore all case studies →

Turn Every Promotion Into Purchase Intelligence

See the SKU, the basket, and the shopper behind every reward — and act on it in real time.

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