Data, Analytics & Personalization

See the Whole Basket — Not Just the Redemption.

Every verified purchase becomes first-party intelligence. TPG delivers SKU-level attribution and full basket-level analytics — so you know exactly what your promotion drove, and everything else in the cart.

SKU-level attribution tied to a verified, qualifying purchase
Full basket visibility — cross-category and competitive items
Personalized, adaptive offers driven by real purchase behavior
Real-time reporting throughout the life of the program
TPG Basket Intelligence
Verified Purchase
Your Brand · SKU #074…19$18.99 Attributed
Competitor · same category$12.49 Captured
Milk, 1 gal$4.29
Bananas, 2.3 lb$1.61
Paper towels, 6 ct$9.97
Basket total$47.35
Your SKU Share
40% of basket
Category Spend
$31.45
Competitive Item
Detected
Retailer
Confirmed
SKU-Level
Attribution on every qualifying purchase
Full-Basket
Visibility into the entire cart
1st-Party
Verified purchase data you own
Real-Time
Reporting throughout the program
What You Get

Four Layers of Purchase Intelligence

From the single SKU you promoted to the full cart it traveled in — and the personalized next offer it informs.

🎯

SKU-Level Attribution

Tie every reward to the exact product that earned it. Validated line-item data confirms which SKU, size, and quantity drove the response — no guessing, no modeled estimates.

Down to the line item
🛒

Basket-Level Analytics

See the whole cart, not just your item. Capture basket size, cross-category spend, complementary products, and competitive items purchased alongside your brand — the full picture of the trip.

Full-cart visibility

Personalization & Adaptive Offers

Turn behavior into relevance. Real purchase signals power tailored follow-up offers, reload mechanics, and next-best rewards — so the next incentive fits the shopper, not the segment.

Behavior-driven
📊

Real-Time Reporting

Watch the program as it runs. Live dashboards track participation, attribution, retailer and SKU performance, and basket trends — visibility while you can still act on it, not after.

Live dashboards
Basket-Level Analytics

Your Promotion Drove a Purchase. What Else Was in the Cart?

Redemption counts tell you a reward was claimed. They don't tell you what the shopper actually bought around it. TPG reads the full basket — so you can prove incremental lift, spot competitive switching, and find the cross-category opportunities hiding in every trip.

  • Basket size & composition — total spend and every category in the cart
  • Competitive presence — when a rival brand is bought alongside yours
  • Cross-category affinity — what your buyers reach for next
  • Share of basket — how much of the trip your brand owns
Your brand40%
Same category (incl. competitor)26%
Complementary categories22%
Everything else12%
Illustrative share-of-basket breakdown from verified purchase data.
Dimensions of Insight

Everything a Verified Purchase Reveals

Each validated transaction generates intelligence brand teams cannot get from redemption counts alone.

🏷️
Product Performance
SKU-level redemption showing which products drive participation.
🛒
Basket Composition
Full-cart contents, basket size, and total trip spend.
⚔️
Competitive Presence
Rival and category items bought alongside your brand.
🏪
Retailer Performance
Where purchases happen, by account and channel.
🗺️
Geographic Trends
Participation and redemption by region, DMA, and market.
🔄
Purchase Frequency
Repeat behavior, high-frequency buyers, and lapsed shoppers.

Most platforms count redemptions.
TPG reads the whole basket.

Anyone can tell you an offer was claimed. The value is in everything around it — the competitive switch, the cross-category buy, the share of the trip your brand actually won. That's first-party purchase data you own, tied to a verified transaction.

SKU-level attribution, not modeled estimates
Equal visibility into the full purchase journey
Competitive & cross-category capture
First-party data the brand keeps
Case Studies

Data & Analytics in Action

🏆 Cannes Grand Prix · SC Johnson
Ziploc® Preserved Promos
Every validated submission generated first-party purchase and redemption data across 80+ retailers and 65,000+ doors.
Read the case →
More data & analytics
case studies coming soon

Turn Every Promotion Into Purchase Intelligence

See the SKU, the basket, and the shopper behind every reward — and act on it in real time.

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