Proven Across Leading Brands
Real Programs. Real Results.
YOU WIN!
Instant Reward
Qualified ✓
K
M
P
E
Cheez-It / Mars Snacking
THREEZ
IT
IT
Keurig Dr Pepper
Sunkist
Squirt
From sweepstakes and instant win promotions to fully interactive branded games, TPG helps leading brands create engaging experiences that drive participation, purchases, and measurable results.
Keurig Dr Pepper wanted to drive trial and repeat purchase across the Sunkist and Squirt lineup by putting instant, tangible value directly in shoppers' hands.
TPG Rewards managed every component needed to bring the promotion to market and keep the consumer experience moving.
Keurig Dr Pepper needed a promotion that could create excitement around Sunkist and Squirt while motivating consumers to try participating products across flavors and pack sizes.
Consumers enrolled on the microsite, spun the wheel, and instantly learned whether they won Barcode Buck$ redeemable nationwide and on Walmart.com for a free 20oz or $2.50 off a 12-pack in any flavor.
The program combined a simple game mechanic with immediate reward feedback and a clear retail incentive, giving consumers a reason to engage and a reason to buy.
The same operating model can support other branded instant-win, sweepstakes, and purchase-incentive programs with campaign-specific rules, rewards, and creative.
Promotions can experience sudden traffic spikes driven by retailers, influencers, social sharing, and paid media.
TPG's platform is designed to deliver a reliable consumer experience even during periods of heavy participation.
Consumers should be focused on the promotion — not troubleshooting the website.
Consumer promotions naturally attract individuals attempting to gain an unfair advantage. TPG employs multiple layers of protection designed to identify suspicious activity, discourage abuse, and help maintain confidence in the promotion.
From sweepstakes and instant win promotions to fully customized interactive experiences, TPG helps brands create engagement at scale.