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Dynamic Price Protection, powered by Barcode Buck$

Stay with the Brand You Love.

A reloadable digital offer that flexes as shelf prices move, helping loyal shoppers hold a predictable net price while the brand protects shelf price and margin discipline.

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Price Protection Pass
Barcode Buck$
UPC-Level Targeting
Real-Time POS
Price Protection Pass
$3.00
Net price protected within brand-funded band
Shelf price today$4.00
Barcode Buck$ applied-$1.00
Barcode Buck$ · UPC verified
$3.00
Net price shopper keeps
$0.50-$1.00
Offer flexes with shelf
UPC-Level
Targeting precision
Real-Time
Serialized POS validation
The Problem

When shelf prices rise, loyalty walks to private label.

Price-sensitive households can switch after one uncomfortable jump. Traditional discounting tries to solve the problem by cutting price, but that can train shoppers to wait for deals and weaken brand value.

Margin erosionDeep discounts protect volume by punishing the brand's bottom line.
Brand devaluationRepeated discounts make premium brands feel like cheap commodities.
No predictabilityHouseholds still do not get the budget confidence they actually need.
The Shift

From transactional discounting to price protection.

Price Protection Pass uses Barcode Buck$ to create a dynamic, reloadable value layer that can absorb price movement inside rules and funding bands set by the brand.

See It Work

The shelf moves. Your net price holds.

As market conditions push the shelf price higher, the Barcode Buck$ offer expands to absorb the difference, holding the shopper's net price steady inside the funded band.

Month 1
$3.50
Month 2
$3.75
Month 3
$4.00
$3.00
With Protection
$4.00
Without Protection
Frictionless Delivery

No paper. No receipt uploads. Just protected value.

1

Discover

Consumers opt in through shelf tags, QR, NFC, social, retail media, or brand-owned digital touchpoints.

2

Save

UPC-specific, reloadable Barcode Buck$ are provisioned instantly to the Price Protection Pass.

3

Redeem

Real-time POS validation applies the protected value at checkout, with serialized controls.

Why It Wins

A smarter value ecosystem.

Traditional Discounting
Value propositionStatic and fixed
Shopper perceptionCheap discounting
SecurityFraud-prone and stackable
IntelligenceBlind distribution
Barcode Buck$ Price Protection
Value propositionDynamic and adjusting
Shopper perceptionBrand partnership and budget support
SecuritySerialized POS validation
Intelligence1st-party SKU-level engagement data

Shopper Loyalty

  • Helps prevent private-label switching during price fluctuations.
  • Drives repeat behavior through reloadable value.
  • Reframes the brand as supportive, not just expensive.

Brand Economics

  • Protects core unit volume against external price pressure.
  • Maintains stronger shelf pricing and premium positioning.
  • Creates predictable affordability for household planning.

Platform Integrity

  • Generates SKU-level engagement and redemption data.
  • Uses fraud-resistant, real-time POS validation.
  • Integrates with retailer media and omnichannel campaigns.
What TPG Does

The technology that powers every protected price.

Barcode Buck$ issuance - UPC-specific digital offer creation.
Dynamic offer management as shelf prices move.
Serialized POS validation in real time.
1st-party SKU-level data and reporting.
Retailer media integration, including Walmart Connect.
National redemption across the retail network.

Stay with the Brand You Love.

Turn rising shelf prices into a reason to stay loyal - not just lower prices, but smarter, trusted value over time.

Talk to an Expert