The Insight
Consumers Want to Save. Their Coupons Keep Expiring.
Value-conscious shopping is rising — yet most digital promotional value is quietly thrown away.
~99%
Of digital promo codes go unused
Billions of dollars in promotional value expire every year, leaving consumers with missed savings and brands with wasted incentive spend.
50+ yrs
Ziploc® has preserved what matters
For over five decades the brand has extended the life of food and reduced waste — so it asked a simple question about savings, too.
"What if expired food promotions could be preserved just like food?"