TPG Work in Market

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Proven in Practice.

See how TPG connects strategy, promotional technology, retail execution, purchase validation, reward delivery, and program operations for leading CPG brands and retailers.

13Published program examples
6Capability groups
CPGBrand and retailer programs
End to EndStrategy through reporting
Case Study Directory

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Filter by the capability closest to your challenge. Each example identifies the business need, program mechanic, operating channel, TPG role, and published outcome.

Ziploc Preserved Promos campaign
SC Johnson / ZiplocPreserved Promos
Digital OffersRewards

Ziploc® Preserved Promos

Expired food coupons became fresh Barcode Buck$ offers or Venmo rebates worth up to $4.

Challenge
Turn coupon expiration frustration into brand value.
Mechanic
Upload an expired coupon; receive a fresh reward.
Channel
National program across 83+ retailers.
TPG role
Microsite, validation, reward delivery, support, and reporting.
Published result: 2B+ earned impressions, 49%+ offer redemption, and +5% incremental sales lift.
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Coca-Cola / WalmartAmerica 250
Receipt ValidationRewards

Celebrating America. Only at Walmart.

A Walmart-exclusive collectible package program connected qualifying purchases to tiered limited-edition merchandise.

Challenge
Turn a cultural moment into basket-building shopper action.
Mechanic
Buy one to three packs, upload a receipt, unlock merchandise.
Channel
Walmart stores and Walmart.com.
TPG role
Platform, validation, fulfillment, support, and reporting.
Program outcome: One connected journey tied purchase quantity to escalating collectible rewards.
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Starry Walmart NBA basketball promotion
Starry / PepsiCo / WalmartBasketball Fandom to Purchase
Receipt ValidationGift With Purchase

Starry at Walmart

An NBA platform, Walmart media, qualifying purchase, and exclusive basketball reward came together in one measurable shopper journey.

Challenge
Convert basketball attention into incremental Starry purchases.
Mechanic
Buy two packs, upload a receipt, unlock an exclusive basketball.
Channel
Walmart stores and Walmart.com.
TPG role
Microsite, DRVS validation, fulfillment, support, and reporting.
Published result: +6.4% year-over-year unit velocity and 100% of available basketballs fulfilled.
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Energizer holiday $5 rebate mobile experience
Energizer / National RetailHoliday Cash-Back
Cash RebateReceipt Validation

Energizer Holiday Rebate

One national promotion connected qualifying holiday purchases across 132 retailers to a verified $5 digital rebate.

Challenge
Drive seasonal sales without limiting where consumers shop.
Mechanic
Spend $20, upload proof of purchase, receive $5.
Channel
132 retailers across seven retail channels.
TPG role
Microsite, validation, digital payment, support, controls, and reporting.
Program outcome: Purchase activity intensified with the holiday shopping period and peaked immediately before Christmas.
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Snack Factory and Stella Artois co-brand promotion
Campbell's / Stella ArtoisCo-Brand Cash Rebate
Cash RebateReceipt Validation

Snack Factory x Stella Artois

A complementary food-and-beverage occasion became a verified two-item purchase and a $2 digital rebate.

Challenge
Drive incremental Snack Factory sales through a co-brand promotion.
Mechanic
Buy two, upload a receipt, receive $2.
Channel
Grocery, mass, convenience, and liquor stores across Texas.
TPG role
Microsite, DRVS validation, digital payment, support, and reporting.
Program design: One seasonal platform connected an entertaining occasion to verified basket-building behavior.
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Cardenas Markets Loteria digital Scratch and Win journey
Cardenas Markets / Los Altos Ranch MarketLoteria Scratch & Win
Sweepstakes & GamesRetail Gamification

Cardenas Markets Loteria

A physical Loteria card and unique code opened a digital Scratch & Win experience built for repeat participation.

Challenge
Extend a culturally relevant retail promotion and grow year-over-year engagement.
Mechanic
Qualifying purchase, unique code, digital scratch, instant result.
Channel
Cardenas Markets and Los Altos Ranch Market.
TPG role
Gamification platform, code validation, gameplay, winner handling, support, and reporting.
Published result: Nearly 156,000 game plays, +3% year over year, and nearly +9% in the final two weeks.
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Fisher Nuts Barcode Buck$ holiday promotion
Fisher Nuts / Grocery RetailHoliday Shopper Choice
Barcode Buck$Receipt Validation

Fisher Nuts Holiday Program

A buy-two offer let shoppers choose immediate Barcode Buck$ savings or a Publix receipt-validated Venmo rebate.

Challenge
Drive incremental holiday-baking sales across key grocery retailers.
Mechanic
Buy two Fisher Nuts products and receive $5.
Channel
Publix, Food Lion, Hannaford, and The Giant Company.
TPG role
Microsite, offer delivery, receipt validation, Venmo fulfillment, support, and reporting.
Published result: 47% click-to-activation, 18% redemption, and 100% of available rewards fulfilled.
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Dr Pepper Pepper Perks loyalty program
Keurig Dr PepperBrand-Owned Loyalty
LoyaltyReceipt Validation

Dr Pepper Pepper Perks

A brand-owned loyalty destination turned everyday Dr Pepper purchases into points, rewards, and a direct relationship with millions of fans.

Challenge
Build a lasting, direct relationship with Dr Pepper fans.
Mechanic
Buy anywhere, upload a receipt, earn points, and redeem rewards.
Channel
Any retailer, promoted on pack and hosted on DrPepper.com.
TPG role
Strategy, validation, points, fulfillment, support, and reporting.
Published result: 2MM+ members across a multi-year, uninterrupted partnership.
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Excedrin smart relief retail campaign at Walmart
Haleon / ExcedrinSmart Relief at the Shelf
Retail ActivationDigital Offers

Excedrin at Walmart

A shelf-level NFC activation joined merchandising compliance, migraine education, local weather context, and immediate savings.

Challenge
Verify displays and convert shelf attention into purchase intent.
Mechanic
Tap the display for education, weather context, and an offer.
Channel
Walmart in-store.
TPG role
NFC integration, location logic, content, weather data, and offer delivery.
Program outcome: One NFC tap supported both store-level compliance visibility and consumer activation.
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Cheez-It Threez-It mobile fan activation
Cheez-It / Mars SnackingThreez-It
Sweepstakes & GamesRetail Activation

Cheez-It Threez-It

An Indiana Fever three-point milestone triggered a secure mobile experience and a free-product offer redeemable at Kroger.

Challenge
Move sports sponsorship energy from the arena to retail.
Mechanic
Milestone, QR scan, mobile verification, instant reward.
Channel
Indiana Fever arena to Kroger.
TPG role
Microsite, geofencing, verification, integrity, and reward delivery.
Published result: 59% increase in fan participation and 2X typical industry conversion rates.
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Sunkist and Squirt Spin-to-Win mobile experience
Keurig Dr PepperSunkist & Squirt Spin-to-Win
Sweepstakes & GamesBarcode Buck$

Instant-Win Spin-to-Win

A simple mobile game connected instant entertainment to tangible product savings and national retail redemption.

Challenge
Drive trial and repeat purchase across two soft-drink brands.
Mechanic
Enroll, spin, reveal, and receive an instant digital offer.
Channel
National retail and Walmart.com.
TPG role
Program design, microsite, rewards, compliance, support, and reporting.
Published outcome: Keurig Dr Pepper brought the program back for another run.
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National Retailer PartnershipEnterprise Loyalty
LoyaltyPurchase Validation

Costco + P&G

An enterprise loyalty and purchase-validation program built around verified consumer behavior.

Challenge
Support loyalty at national-retailer scale.
Mechanic
Qualifying purchase behavior tied to program participation.
Channel
Costco in the United States and Canada.
TPG role
Program design, purchase validation, operations, and rewards.
Scale proof: A national program operating across the United States and Canada.
View loyalty programs
Multi-Brand Retailer ProgramPublix Stocking Spree
LoyaltyMulti-Brand

Publix Stocking Spree

A multi-brand retailer loyalty program designed to encourage repeat purchase and ongoing consumer engagement.

Challenge
Create sustained shopper participation across multiple brands.
Mechanic
Qualifying purchases progress consumers through one program.
Channel
Publix retail environment.
TPG role
Program operation, purchase validation, engagement, and rewards.
Program outcome: One retailer program connected multiple brands to repeat-purchase behavior.
View loyalty programs
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