TPG Work in Market

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See how TPG connects strategy, promotional technology, retail execution, purchase validation, reward delivery, and program operations for leading CPG brands and retailers.

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CPGBrand and retailer programs
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Case Study Directory

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Filter by the capability closest to your challenge. Each example identifies the business need, program mechanic, operating channel, TPG role, and published outcome.

Ziploc Preserved Promos campaign
SC Johnson / ZiplocPreserved Promos
Digital OffersRewards

Ziploc® Preserved Promos

Expired food coupons became fresh Barcode Buck$ offers or Venmo rebates worth up to $4.

Challenge
Turn coupon expiration frustration into brand value.
Mechanic
Upload an expired coupon; receive a fresh reward.
Channel
National program across 83+ retailers.
TPG role
Microsite, validation, reward delivery, support, and reporting.
Published result: 2B+ earned impressions, 49%+ offer redemption, and +5% incremental sales lift.
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Coca-Cola / WalmartAmerica 250
Receipt ValidationRewards

Celebrating America. Only at Walmart.

A Walmart-exclusive collectible package program connected qualifying purchases to tiered limited-edition merchandise.

Challenge
Turn a cultural moment into basket-building shopper action.
Mechanic
Buy one to three packs, upload a receipt, unlock merchandise.
Channel
Walmart stores and Walmart.com.
TPG role
Platform, validation, fulfillment, support, and reporting.
Program outcome: One connected journey tied purchase quantity to escalating collectible rewards.
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Excedrin smart relief retail campaign at Walmart
Haleon / ExcedrinSmart Relief at the Shelf
Retail ActivationDigital Offers

Excedrin at Walmart

A shelf-level NFC activation joined merchandising compliance, migraine education, local weather context, and immediate savings.

Challenge
Verify displays and convert shelf attention into purchase intent.
Mechanic
Tap the display for education, weather context, and an offer.
Channel
Walmart in-store.
TPG role
NFC integration, location logic, content, weather data, and offer delivery.
Program outcome: One NFC tap supported both store-level compliance visibility and consumer activation.
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Cheez-It Threez-It mobile fan activation
Cheez-It / Mars SnackingThreez-It
Sweepstakes & GamesRetail Activation

Cheez-It Threez-It

An Indiana Fever three-point milestone triggered a secure mobile experience and a free-product offer redeemable at Kroger.

Challenge
Move sports sponsorship energy from the arena to retail.
Mechanic
Milestone, QR scan, mobile verification, instant reward.
Channel
Indiana Fever arena to Kroger.
TPG role
Microsite, geofencing, verification, integrity, and reward delivery.
Published result: 59% increase in fan participation and 2X typical industry conversion rates.
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Sunkist and Squirt Spin-to-Win mobile experience
Keurig Dr PepperSunkist & Squirt Spin-to-Win
Sweepstakes & GamesBarcode Buck$

Instant-Win Spin-to-Win

A simple mobile game connected instant entertainment to tangible product savings and national retail redemption.

Challenge
Drive trial and repeat purchase across two soft-drink brands.
Mechanic
Enroll, spin, reveal, and receive an instant digital offer.
Channel
National retail and Walmart.com.
TPG role
Program design, microsite, rewards, compliance, support, and reporting.
Published outcome: Keurig Dr Pepper brought the program back for another run.
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National Retailer PartnershipEnterprise Loyalty
LoyaltyPurchase Validation

Costco + P&G

An enterprise loyalty and purchase-validation program built around verified consumer behavior.

Challenge
Support loyalty at national-retailer scale.
Mechanic
Qualifying purchase behavior tied to program participation.
Channel
Costco in the United States and Canada.
TPG role
Program design, purchase validation, operations, and rewards.
Scale proof: A national program operating across the United States and Canada.
View loyalty programs
Multi-Brand Retailer ProgramPublix Stocking Spree
LoyaltyMulti-Brand

Publix Stocking Spree

A multi-brand retailer loyalty program designed to encourage repeat purchase and ongoing consumer engagement.

Challenge
Create sustained shopper participation across multiple brands.
Mechanic
Qualifying purchases progress consumers through one program.
Channel
Publix retail environment.
TPG role
Program operation, purchase validation, engagement, and rewards.
Program outcome: One retailer program connected multiple brands to repeat-purchase behavior.
View loyalty programs
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