Starry / PepsiCo - Walmart Exclusive

Driving Basketball Fandom to the Checkout Line.

Starry connected NBA energy, high-intent Walmart media, a qualifying purchase, and an exclusive basketball reward in one measurable consumer journey.

DRVS Receipt ValidationGift With PurchaseReward FulfillmentWalmart Exclusive

See How It Worked Back to Case Studies

20MInfluencer impressions

+6.4%Year-over-year unit velocity

5%Email-trigger click-through rate

100%Available basketballs fulfilled

The Shopper Challenge

Turn Basketball Attention Into Walmart Action

Starry wanted to convert its NBA platform into incremental purchase activity during basketball season - with a reward fans would value and a journey the brand could measure.

A reward built for the audience

Consumers who bought two limited-time Starry can multipacks could unlock a custom Starry NBA basketball available only through the Walmart promotion.

One connected activation

Celebrity influence, fan creators, Walmart Connect media, mobile engagement, receipt validation, and fulfillment worked together from first impression through reward delivery.

Starry Walmart promotion showing the buy, submit, and get consumer journey

The Consumer Journey

From Court to Cart in Four Steps

The program made the promotional exchange clear: discover the campaign, buy at Walmart, prove the purchase, and receive an exclusive reward.

Discover

NBA talent, fan creators, Walmart media, and targeted digital placements create awareness.

Purchase

Buy two qualifying limited-time Starry can multipacks in-store or on Walmart.com.

Validate

Upload the receipt through the mobile promotion experience for DRVS purchase verification.

Reward

Receive the exclusive Starry NBA basketball after the qualifying purchase is approved.

TPG Rewards' Role

The Infrastructure Behind the Promotion

TPG operated the technology and fulfillment layer that connected consumer participation to a verified Walmart purchase and completed reward delivery.

Microsite & ExperienceMobile-first program participation and consumer guidance.

DRVS ValidationQualifying purchase and eligibility verification.

Reward FulfillmentExclusive basketball inventory and gift-with-purchase delivery.

Program IntegrityEligibility processing and safeguards around participation.

Consumer SupportParticipant assistance throughout validation and fulfillment.

ReportingProgram performance and operating visibility.

Published Campaign Results

Reach That Moved Through the Funnel

The program paired broad basketball awareness with measurable digital response, retail velocity, and completed reward fulfillment.

+6.4%Year-over-year unit velocity for the limited-time promotional packs.

20MInfluencer impressions extending the campaign beyond Walmart shoppers.

3.5MEstimated impressions generated through NBA account activity.

10Basketball-focused micro-influencers supporting fan-driven content.

3%TikTok creative click-through rate.

5%Email-trigger click-through rate.

100%Of available Starry NBA basketballs fulfilled.

1Connected journey from media exposure through purchase and reward.

Why It Worked

Relevance Created the Reason to Act

Basketball CredibilityNBA reach and fan voices made the promotion culturally relevant.

High-Intent Retail MediaWalmart placements reached shoppers close to purchase.

Measurable Retail ActionA limited reward connected engagement to verified purchase.

Continue Exploring

More TPG Work and Capabilities

Explore Receipt ValidationSee how TPG verifies qualifying purchases at enterprise scale. Next: Coca-Cola at WalmartSee another Walmart-exclusive merchandise reward program. Browse All Case StudiesExplore programs by capability and business challenge.

Turn Fandom Into Purchase.

TPG helps brands connect cultural moments, retail media, verified purchases, and rewards consumers actually want.

Talk to an Expert