Fisher Nuts connected targeted holiday media to a $5 purchase incentive, then let shoppers choose immediate Barcode Buck$ savings or a Venmo receipt rebate.
Fisher Nuts needed a flexible promotion that could reach holiday shoppers across key grocery retailers without forcing every consumer into the same reward experience.
Buy two participating Fisher Nuts products and receive $5 in savings during a high-value baking and entertaining season.
Publix, Food Lion, Hannaford, and The Giant Company ran under one coordinated promotional platform.
Consumers selected the reward path that best matched where and how they shopped.
Shoppers selected a secure $5 digital offer and redeemed it at the register at participating retailers.
Publix shoppers could upload proof of purchase and receive the $5 rebate through Venmo after validation.
Branded holiday media created the invitation; TPG connected the click to education, reward selection, activation, and measurement.
TPG supported both reward paths while preserving one consistent campaign experience and one measurement layer.
TPG connects targeted media, consumer choice, verified purchase behavior, and secure reward delivery in one measurable promotion.
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