Campbell's Snack Factory x Stella Artois

Pairing the Occasion With the Purchase.

A complementary food-and-beverage occasion became a simple shopper action: buy two Snack Factory products, upload the receipt, and receive a $2 digital rebate.

Co-Brand PromotionDRVS Receipt ValidationCash RebateTexas Retail

See the Journey Back to Case Studies

2Snack Factory products

$2Digital cash rebate

2Payout choices

TexasMulti-channel market

The Shopper Challenge

Turn a Complementary Brand Pairing Into Incremental Snack Sales

Snack Factory wanted a program that could build the basket around premium entertaining occasions while remaining easy to discover, understand, and complete across Texas retail channels.

A natural occasion

Snack Factory Pretzel Crisps and Stella Artois gave shoppers a recognizable food-and-beverage pairing for gatherings, holidays, and entertaining.

A clear reason to buy two

The $2 cash rebate added immediate value to a two-item Snack Factory purchase without complicating the consumer proposition.

GroceryOne consistent offer across participating Texas grocery environments.

MassDesigned to work wherever eligible shoppers made the qualifying purchase.

ConvenienceExtended reach into fast, occasion-driven shopping trips.

Liquor StoresConnected the pairing to beverage-led retail occasions.

The Consumer Journey

Buy Two. Snap the Receipt. Get $2.

The shopper experience stayed simple while TPG handled purchase verification, reward delivery, and program operations behind it.

Buy, snap, and get a two-dollar Snack Factory rebate

Buy Two

Purchase two eligible Snack Factory products in one transaction.

Upload the Receipt

Submit proof of purchase through the branded mobile microsite.

Validate the Purchase

TPG verifies the receipt, eligible products, quantity, date, and retailer.

Receive $2

The approved rebate is delivered through the shopper's selected PayPal or Venmo account.

TPG Rewards' Role

One Operating Layer Behind the Co-Brand Experience

TPG connected the shopper-facing experience to verified purchase rules, digital fulfillment, support, and reporting.

MicrositeMobile-first registration, offer guidance, and receipt submission.

DRVS ValidationReceipt, retailer, date, UPC, and quantity verification.

Reward DeliverySecure $2 fulfillment through PayPal or Venmo.

Program ControlsEligibility rules and purchase requirements applied before payment.

Consumer SupportParticipation assistance and submission-status communication.

ReportingProgram activity and verified purchase tracking.

Extended Relevance

One Platform Across the Entertaining Calendar

The program ran from the start of summer entertaining through the year-end holidays, keeping the co-brand pairing relevant across multiple shopping occasions.

Memorial DaySummer entertaining begins

FallGatherings and game-day occasions

ChristmasHoliday hosting and celebrations

Why the Program Works

A Simple Mechanic Built Around a Real Occasion

Complementary BrandsFood and beverage aligned to one occasion

Two-Item PurchaseA direct basket-building requirement

Immediate ValueA familiar $2 digital rebate

Verified Shopper ActionMeasurable purchase participation

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Related TPG Work

Cash Rebate ProgramsSee how TPG designs, validates, and fulfills rebate experiences.Energizer Holiday RebateExplore another purchase-verified PayPal and Venmo program.All Case StudiesBrowse more TPG work across shopper marketing capabilities.

Build the Occasion Into the Offer.

TPG helps brands turn complementary partnerships into simple, verified shopper promotions that work across retail channels.

Talk to TPG