Pepper Perks gave Dr Pepper fans one destination to earn on every purchase, redeem rewards they wanted, and keep coming back, with TPG running the program from strategy through execution.
Dr Pepper wanted a direct, first-party connection with its most loyal fans: one destination that rewarded everyday purchases, gave every brand moment a place to land, and kept fans engaged season after season.
Hosted on DrPepper.com and promoted on nearly every Dr Pepper package, Pepper Perks kept the experience and consumer relationship with the brand.
Seasonal reward drops, sports partnerships, games, and new flavor launches gave members fresh reasons to buy, upload, and redeem all year.
One simple flow connected everyday retail purchases to an always-on points and rewards relationship.
TPG partnered with Keurig Dr Pepper from initial strategy through day-to-day execution, operating the technology and fulfillment behind every member interaction.
Members could turn familiar purchases into product rewards, limited-edition merchandise, digital value, and one-of-a-kind experiences. New reward drops kept the destination useful long after enrollment.
TPG designs and operates brand-owned loyalty programs that connect everyday purchases to meaningful engagement and rewards.
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