What’s a top gaming brand to do when a newly-launched game receives RAVE REVIEWS in the press, and UNPRECEDENTED SELL-IN to retailers nationwide? Reward your media outlets and retail buyers with FREE e-MOVIE CASH! EA thanked hundreds of their media and retail partners with e-Movie Cash tickets, valid at TPG’s network of over 40,000 theatre screens in the U.S. This was a movie ticket that recipients literally PRINT AT HOME and take to the box office for a free movie admission. In this case, the e-Movie Cash tickets were valid for THE SIMPSONS MOVIE, as the EA game with that received the great reception is a SIMPSONS game.

For more information on affordable “print-at-home” rewards, please contact us