THE BOURNE ULTIMATUM Best Buy-Specific Movie Cash PromotionAt Best Buy stores nationwide, DVD 2-packs of THE BOURNE SUPREMACY and THE BOURNE IDENTITY contained a Movie Cash certificate, valid for box office admission to THE BOURNE ULTIMATUM! Co-sponsored by MasterCard, this promotion also offered a discount on the DVD 2-packs at Best Buy if consumers purchased the product using their MasterCard. This program has broken the record at TPG Rewards as the highest-redeeming in-DVD Movie Cash program in our company’s history – beating the long-standing record set long ago by THE LORD OF THE RINGS! A total of 30,000 certificates were in-market, and the program redeemed at 39%.For more information, contact us. |